Assessing User Retention of a Mobile App: Survival Analysis

Lin YH, Chen SY, Lin PH, Tai AS, Pan YC, Hsieh CE, Lin SH
Assessing User Retention of a Mobile App: Survival Analysis
JMIR Mhealth Uhealth 2020;8(11):e16309
URL: mhealth.jmir.org/2020/11/e16309
DOI: 10.2196/16309
PMID: 33242023