Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study

Mizdrak A, Telfer K, Direito A, Cobiac LJ, Blakely T, Cleghorn CL, Wilson N
Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study
JMIR Mhealth Uhealth 2020;8(6):e18014
URL: mhealth.jmir.org/2020/6/e18014
DOI: 10.2196/18014
PMID: 32525493